Paige PPD, the high-end jeans store taking the former Godiva Chocolates space on Columbus between 71st and 72nd, is now open.  The jeans run $150 and upward but promise to “lift the derriere, lengthen your legs and slenderize your hips and thighs,” so totally worth it, right?  Also open is a new Greek bakery called [...]

The West Branch Restaurant (Broadway at 77th) may be facing financial woes, reports Grub Street.  The restaurant, opened by Upper West Side restaurateur Tom Valenti in late 2008, may be changing concepts after the owners are allegedly months behind on their rent.  While Valenti had no comment for the story, Jeffrey Chodorow, an investor in [...]