» Apple Store Opens!

Apple Store Opens!

Saturday, November 14th, 2009

The Upper West Side Apple store opened their doors today to thrilled crowds eager to get a glimpse of the highly anticipated and buzzed-about store. Teams from Apple have been working for months to transform the former Victoria’s Secret building at 67th and Broadway into the architectural eye-catching store with trademark Apple details, and only in the last few days have passers-by been able to see the glass structure. The secretive nature of the Apple store’s progress didn’t stop there… the 220 employees were under strict rules of non-disclosure, and the opening date wasn’t even announced until last week. But with the store’s opening comes the details that Apple fans have been craving. The store itself is bi-level, bright, and stunning, with the trademark glass spiral staircase and products displayed to feel like an Apple shrine.

Hundreds of fans waited outside the store in the rain (the line began to form at 4:00 pm yesterday) to be the first to explore the store. We spoke to two near the front of the line, who waited for 12 hours and were very happy to be a part of the grand opening fanfare. “We will definitely be making this our regular Apple store,” they decided, noting the proximity to places like John Jay College, their school. The excitement of customers only grew when seeing the Apple staff’s enthusiasm. Employees had an exuberant pep rally before opening, and when the doors finally did open, customers were greeted with a free t-shirt along with hundreds of Apple team members high-fiving, clapping, and cheering them on.

The store will hold many events ranging from concerts to classes to readings. You can always check their events calendar at the store’s website, or keep reading My Upper West for important upcoming events at the Apple store. Click through to see more photos of the grand opening.