Wrote last night about a mystery “tea shop” that was slated to take over the former Vitamin Shoppe space at 2261 Broadway (corner of 81st).
Amazing MUW readers Pam and Rebecca each managed to track down a Craigslist posting that reveals the store’s identity as Teavana, a chain of specialty tea shops that was recently acquired by Starbucks.
From Teavana’s website:
As our name implies, Teavana’s goal is to be a heaven of tea and to offer our customers the healthy lifestyle and wonderful tastes of tea. This unique name is meant to describe the experience each customer has with our tea and our staff.
The chain has several hundred locations around North America, but mostly in shopping malls (there are 12 in New York state, 11 of which are in malls, along with one free-standing store on the UES).
Teavana must be doing something right, because Starbucks swooped in and bought them for $620 million in November. Huffington Post has the details, including the following notes:
The plan is to grow Teavana’s footprint beyond the suburban mall with stand-alone shops around the world, while adding tea bars where customers can buy hot and cold drinks.
The deal marks Starbucks latest push to expand beyond its cafes, with the company facing intensifying competition from fast-food chains offering specialty coffees.
No word on when the new UWS outpost of Teavana will open, but when it does, it will join the Le Palais des Thés shop that opened at 194 Columbus (68th/69th) in November as another destination for Upper West Side tea lovers.
If you’re in the northern part of the neighborhood. there’s also the Spices & Tease store that opened at 2580 Broadway (97th/98th) in September 2011.
UPDATE: Just found an e-mail from MUW reader “Urban Asparagus” dated January 10th indicating they had heard construction workers say this space was going to be a Teavana. Very belated thanks!
Also mentioned last night that the Coach store at 2321 Broadway (at 84th) recently shuttered. MUW reader Thomas dug up this flyer from commercial real estate company CBRE that details the specs on the prime corner spot.
The space features roughly 50 feet of frontage on both Broadway & W. 84th, along with 3,346 square feet of interior room (1,941 sq on the ground floor + a 1,405 sq basement).
It will be interesting to see what moves in. That block had some turnover back in 2011, when the Godiva store closed and was replaced by mini-cupcake retailer Baked By Melissa (adjacent to the former Coach store).
Mentioned earlier this month that boutique card and gift shop Card-O-Mat (2884 Broadway, 112th/113th) was closing after 20 years on the UWS. As you can see from the photo below, the store is now officially no more.
I stopped by during their liquidation sale and briefly spoke to the owner. While an increase in rent did play a role in the decision to close shop, she told me the biggest factor was that the specialty shop was simply no longer able to compete in the marketplace.
Finally, if you missed the earlier post, signage is now up for the Alamo Drafthouse Cinema that’s taking over the former Metro Theater (2626 Broadway, 99th/100th).
The opening of Alamo Drafthouse, which won’t happen until sometime next year, is probably the most eagerly anticipated on the entire Upper West Side.
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Tags: 2261 Broadway, 2321 Brouadway, 2884 Broadway, black tea, Card-O-Mat, Cardomat, Coach, gourmet tea, green tea, mate, New York City, NYC, Opening, Starbucks, Tea, tea shop, Teavana, Upper West Side, UWS, white tea