Attention shopping-challenged men of the Upper West Side:
Westside Market wants to make life easier for us — they’ve officially launched a “Man Aisle.”
An Upper West Side grocery store yesterday launched the city’s first “man aisle” — a portion of the store dedicated to facilitate a dude’s otherwise-arduous trip to the grocery store by putting everything in one convenient location — from condoms to steak sauce.
“It’s your essentials,” explained Ian Joskowitz, 43, chief operating officer of Westside Market NYC. “It’s your water, alcohol, soaps, shampoos, deodorants, razors.
“If you’re going to have some guys over to watch a game, you can pretty much stand here — not move two feet — and get your beer, barbecue sauce, chips, whatever. It’s all right here!”
At the moment, the “man aisle” is only available at the 2840 Broadway store (at 110th Street). If it does well, WSM plans to expand it to their other locations.
What do you think — genuinely brilliant idea or just clever marketing?
(Thanks to MUW reader @jdashman for the link)
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Tags: 2840 Broadway, dudes, Ian Joskowitz, Man Aisle, men, New York City, NYC, Shopping, Upper West Side, UWS, Westside Market